Be where your best customers Shop

The free Shop app drives sales, reduces support debt, and boosts conversion with Shop Pay. All while helping you build lasting relationships with customers.

Shop app logo

A top 5 shopping app

Shop channel preview

Maximize your brand experience

Own your brand and keep it top of mind

Customize your store profile and product catalogue for instant remarketing opportunities.

Provide better service from cart to home

  • Accelerate checkout with Shop Pay
  • Share order details in one place
  • Send delivery updates automatically
Add the Shop channel preview 

Discover powerful features that work for your business

Set up Shop and the app takes care of the rest.

Shop Pay

Sell more, faster

Drive sales with the checkout and payment experience trusted by over 57 million shoppers all over the world.

  • Lift mobile conversion rates up to 11% higher than any other checkout method.
  • Increase sales by giving your customers the option to buy now, pay later with offering Shop Pay Installments.
  • Reduce the environmental impact of every delivery. When your customers check out with Shop Pay, we plant trees at no cost to you.

Shop Pay is only available to merchants who are eligible for Shopify Payments.

Brands that use Shopify

  • Kotn
  • Brooklinen
  • Diff Charitable Eyewear
  • Peel
  • Misen

Track with Shop

Reduce support debt and build trust

Shop keeps your customers in the know with convenient notifications and order details at their fingertips.


Bring customers back sooner

Shop recommendations (from the Shop tab) have a 9% click-through rate and drive rediscovery for your store, not your competition. App users only receive suggestions from merchants they already buy from and Shop profiles they follow in the app.

Local search

Attract local and curbside business

Shop’s local search feature connects potential customers with local merchants. And store profiles display storefront facts for seamless transactions.

Shop video demo

Shop resources

Help docs

Get practical resources to learn more about Shop.

Visit the Help Center 


Reach out to our support team by phone or email.

Contact support 


Discover why we built Shop and how it can help your business.

Read about Shop on the blog 

We’re creating a Shop merchant community.

Share your ideas to define Shop’s future and test new features first. By entering your email, you agree to receive marketing emails from Shopify.