Sell tutorials online

Start, run, and grow your tutorial business

Get the training, tools, and support you need to build the tutorial business you’ve always wanted.

Try Shopify free for 3 days, no credit card required. By entering your email, you agree to receive marketing emails from Shopify.

How to sell tutorials in just 5 steps

illustration for creating an online store with an image of white sneakers

Everything you need to sell tutorials

Free resources

Learn at your own pace with on-demand courses from Shopify Academy, and with other business owners on the Shopify Community forums. Find answers to your questions on the Shopify blog, or in our comprehensive guides.

Professional tools

Create an online tutorial store that reflects your unique brand with over 70 customizable and responsive themes. Efficiently manage your inventory and process customer orders all from one unified dashboard.

Smart marketing

Grab your customers’ attention with targeted marketing campaigns on social media and Google. Make sure customers can find your tutorial store by using Shopify’s built-in SEO tools and integrated blogging.

Award-winning support

Shopify support is available 24/7, no matter which plan you're on. You'll also have access to help docs, webinars, blog posts, and online courses to guide you along the way for your tutorial business encounters.

Learn more about selling tutorials

  • Deciding what types of tutorials you want to sell online is the first step. There are many tutorial formats, such as audio, video, digital, e-book, or hardcover tutorials. You can sell tutorials through your own ecommerce website, such as a Shopify store. Shopify gives you access to a variety of mobile-friendly website themes and templates, apps and tools like a built-in blog that can help you showcase your tutorials in creative ways.

  • Your tutorials deserve a wide audience. Launching an online store with Shopify gives your brand a home and customers a welcoming shopping destination. Connect your store to social media platforms and marketplaces to reach shoppers globally. Consider offering your tutorials through online learning platforms to unlock new sales opportunities.

  • Yes, you can sell tutorials in your Shopify store. The Shopify App Store has a variety of apps that can help you promote your tutorials across social media, create videos, and even turn your store into an e-learning platform.

  • Tutorial prices can vary, based on subject matter, the exclusivity of the tutorials, how well-known the teacher, host or author is, if the tutorial offers formal accreditation, and the course length. Consider things like the cost and time to produce the tutorial, and consult with [Shopify's free profit margin calculator (/tools/profit-margin-calculator) for ideas of prices that may work for you.

  • Launching a tutorial business is affordable. Shopify makes it easy to start an online store and provides the tools you need to succeed. If you choose to invest in tutorial production or marketing, costs may vary, but you control the scale and budget of your tutorial business.

  • Tutorial businesses can be profitable, and an ecommerce platform can help increase your revenue. Ecommerce platforms offer sales and marketing tools that make it easier to reach a wide audience. Targeted digital marketing strategies like SEO and social media advertising can also enhance your online visibility, leading to more store traffic and increased sales opportunities. With the right tutorials and sales tools, it’s possible to turn a tutorial business into a substantial income source.

Powerful apps

Showcase your tutorials with professionally edited photos or build customer loyalty with rewards programs. With over 6000 options in the Shopify App Store, you can customize your store experience and test for success.

Sell everywhere

Sell your tutorials online, in-person, and wherever your customers are. Quickly accept payments, view sales, fulfill orders, and track inventory with the Shopify POS app—no matter where you sell.

Scalable pricing plans

For tutorial businesses at every stage and size

Show Plan Prices as Pay yearly (save 25%)* Subscription Rate

$1 for your first month

Basic

Most Popular

For solo entrepreneurs

Yearly subscription price $25 USD per month

Card rates starting at

  • 3.3% + HK$2.35 HKD online
  • 2% 3rd-party payment providers
$1 for your first month

Shopify

For small teams

Yearly subscription price $69 USD per month

Card rates starting at

  • 3.2% + HK$2.35 HKD online
  • 1% 3rd-party payment providers
$1 for your first month

Advanced

As your business scales

Yearly subscription price $299 USD per month

Card rates starting at

  • 3.1% + HK$2.35 HKD online
  • 0.6% 3rd-party payment providers

Start your tutorial business with Shopify today

Try Shopify free for 3 days, and explore all the tools and services you need to start, run, and grow your business.

Try Shopify free for 3 days, no credit card required. By entering your email, you agree to receive marketing emails from Shopify.

Discover how Shopify can help you do more with your business—no matter what you sell.