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“Shopify does all the heavy lifting for our t‑shirt company. We get to focus on creating art and building our community.”— Nick, StomaStoma
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Scalable pricing plans
For businesses at every stage and size
Best for new businesses or online businesses new to in-person selling
Best for growing businesses with 1 retail store
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Learn more about selling t-shirts
It can cost anywhere from under $100 to more than $10,000 to start a t-shirt business. There are many business models you can use for your t-shirt business. A print on demand t-shirt business requires a smaller upfront investment than a custom-designed line of high-quality tees.
You can sell t-shirts online via your own store built with a platform like Shopify, on third-party marketplaces like Amazon and eBay, and on social media sites like Instagram and Facebook. You can also sell t-shirts wholesale to other businesses.
You can sell your shirt designs online or in-person. Online, you can sell your shirt designs directly to consumers through your own website or on a third-party marketplace. There are also marketplaces like Redbubble or Zazzle which specialize in creative industries and designs. You can also sell them at retail stores, markets, and other in-person events.
There’s a drastic range in how much money t-shirt businesses make. There is no ceiling when it comes to making money with your t-shirt business. If you want to invest a lot of time and effort into it, you can turn it into a 7-figure business like Jeb Matulich and Brian Wysong of Tumbleweed Texstyles.