Shopify Markets
Get a store that flexes to fit every market
Expand anywhere and everywhere. At home and across borders. Online and in person. B2B and D2C.
Sell to multiple markets, all from a single store
Get a holistic overview of all your markets, zoom in for details, and make updates—all in one place.
Create markets in minutes
Select who the market is for, pick your products, and you’re done. Markets can even “inherit” settings from similar markets, saving you more time.
“View as” customers in each market
Preview what people in your different markets see and confirm they're getting the right products and pricing.
Different products, different design, different everything
A tailor-made experience
Move into more markets and customize everything to give each audience the optimal experience.
Local languages and currencies
Localize your store for each region. And with Shopify Payments, people can pay in their own currency.
Optimized fulfillment
Reduce costs and deliver products faster by automatically shipping from the closest fulfillment center.
Unique domains
Give each market its own URL or organize markets into subfolders—all without impacting your SEO ranking.
The right look and feel
Modify your online store theme to fit each market with custom messaging, layout, and imagery.
Advanced
Plus
Select products and pricing
Curate your catalog to offer the right products for each market, all while keeping your different taxes straight.
Build the best experience for each kind of buyer
International
Your target regions
Increase sales by creating highly localized experiences for customers around the globe.
Let customers shop in their own language and currency
Celebrate local holidays with a sale
Instantly adjust pricing with bulk editing
Retail
Coming soon
In-person shoppers
With Shopify POS Pro, you can choose the products and pricing that make sense for each of your retail locations.
Stock only best sellers at your flagship store
Mark down prices at outlet stores
Prioritize inventory for in-person sales so shelves stay stocked
Wholesale
B2B buyers
Shopify Plus merchants can create markets for wholesale selling with Shopify B2B.
Select different products and prices
Change the layout of your online store
Adjust your messaging and swap in different imagery
Shopify sales channels
More ways to reach more customers
Publish your products across social, search, and other marketplaces with Shopify Sales Channels.
Unlock new growth
Expand into new markets by creating something custom for international, retail, and B2B.