
How to Sell Online
Shopify is an all-in-one commerce platform that helps independent business owners sell online and in-person. We have many step-by-step guides and video tutorials to help you get started with selling online. You'll learn how to set up a well-designed online store quickly, list your products, convert more customers, and track your results.
How to Sell Online in 9 Steps
- Decide which products to sell
- Establish your target audience
- Perform market research
- Choose your sales channels
- Create an online store
- Set up payment processing
- Choose your shipping methods
- Promote your products
- Continuously improve your services
Below, we've curated some of our best content on successfully selling your products online. You'll also find a few checklists to help you stay organized and on track. If you're ready to begin selling, start with a 14-day free trial of Shopify.


How to Optimize Your Product Pages For More Sales: 11 Expert-Recommended Tips

Why Brands Use Metafields

How to Sell Pre-Orders on Shopify

How to Make Money on Amazon in 2022 (8 Proven Ways)

How to Make Money on Social Media: Updated for 2022

What Is a Payment Processor? Top 5 Payment Processors

7 Types of Ecommerce Tools You Need for a Successful Online Business

Is Dropshipping on Walmart Worth It?

Retail vs. Ecommerce: How Are They Different?

The 4 Key Components of Ecommerce Merchandising

8 Time-Consuming Business Tasks—and How to Automate Them Using Bots

How to Set Up & Open a Pop-Up Shop

11 Best Domain Name Registrar Picks for 2022

7 Ways to Promote Your Amazon Store and Products

Amazon Handmade Vs. Etsy: Pros and Cons for Sellers

30 Best Price Comparison Engines to Increase Ecommerce Sales

The 11 Most Important Sales Channels for Ecommerce Stores [+ Examples]

What is Upselling? Upselling Definition and Examples

20+ Online Selling Sites and Marketplaces to Sell

How to Use Video to Increase Conversions and Sales in Your Ecommerce Business

The Ultimate List of Wholesale Marketplaces to Sell Your Products on in 2022

What is Social Selling: 2022 Strategy Guide

How to Sell Your Products on Social Media in 2022

How to Sell Wholesale: Best Products and Marketplaces for 2022

How to Expand Your Shopify Store to Multiple Countries

How to Sell on Instagram with Instagram Shopping

The 12 Best Ecommerce Platforms for 2022

The 11 Best Ecommerce Website Builders for 2022

24 Free Shopify Apps to Help You Build, Manage, and Grow Your Store

Build on Solid Foundation: The 11 Best Website Builders for Small Businesses

How to Make and Sell Merch on TikTok

Competitive Pricing 101: Avoid Price Wars, Save Profit Margins

How to Price Your Products in 3 Simple Steps

Customer Acquisition: How to Calculate It and Create a Profitable Strategy For Your Business

The Key to Fast Growth is Achieving Product-Market Fit

Hit the Shelves: 6 Steps to Getting Your Products Into Retail Stores

How to Write a Compelling Elevator Pitch That Sticks (Plus 3 Templates You Can Steal)

How to Turn Around a Struggling Business: Tips and Real-Life Examples

Psychological Pricing: What Your Prices Really Say to Customers

How to Make Money on Twitch: Making Merch

Creators in Control: How YouTubers Can Make Money With Merch

What’s in a Name? How to Get Ideas for Your Etsy Shop Name

14 Types of Product Pricing Strategies for Retail

How to Create a Coming Soon Landing Page in 2022

Your 24/7 Salesperson: How to Create a Product Buying Guide for Your Store

The Beginner's Guide to Selling on eBay: List, Manage, and Sell Your Products Through Shopify

Reach More Buyers on eBay: How to Connect eBay to Your Shopify Store

How to Sell On Etsy Successfully (While Maintaining Your Independence)
