Black Friday Cyber Monday 2020
This year is different
So we’re approaching BFCM differently. Each week we’ll be adding timely tips, powerful product recommendations, and reliable resources—so you can have a successful selling season regardless of what this year brings.
App support
Tap into the power of checkout apps
Get the support you need from value adding apps designed to help you succeed.
App
Subscription apps
Introducing a brand new collection of subscription apps built directly for Shopify Checkout—meaning a smooth shopping experience for your customers and a better management experience for you.
App
Upsell apps
Display one-click offers to customers in checkout after payment is confirmed and boost your sales without interrupting your customer's experience.
Tool
Video ad maker
Quickly create custom video ads to attract new shoppers. The video ad maker helps you create professional looking ads for free and with no video marketing experience.
Merchandising
Bring out the best in your products
With more people exclusively shopping online this year than ever before, a strong first impression is key. Make sure your products stand out.
Feature
Product statuses
Save new products with a draft status so you can work on them until they're ready. Archive products you no longer sell to keep your products organized without losing product information.
Tool
Product videos
Use videos on your product pages to increase customer confidence, provide a better customer experience, and increase sales.
Tool
3D models
3D models allow your customers to place your products on themselves or in their homes, giving them a real life sense of how they will look and aiding their buying decisions.
Customers
Connect with your customers
63% of consumers want to hear about discounts or sales in marketing messages from retailers. Leverage their loyalty and delight them with discounts.
Product
Shopify Email
Communicate confidently using Shopify Email’s ready-made designs. Your choice of marketing email designs will automatically include your logo, products, and store colors.
Tool
BFCM campaign templates
Promote your products to new and existing customers across multiple marketing channels with prefilled BFCM content—and schedule it all in advance.
Product
Shopify Ping
Shoppers who chat with a brand are 3x more likely to convert. With Shopify Ping, you can chat with shoppers and your team in real time to drive sales.
Marketing
Get your products the attention they deserve
It takes an average of 7 interactions with your brand before shoppers make a purchase. Start getting shoppers closer to conversion with your choice of marketing tools ideal for your business.
Product
Shopify Marketing
Increase discovery of your products with Shopify Marketing, a single spot to create and manage marketing campaigns on Google, Facebook, Instagram, and more.
Product
Shop app
Add the new Shop sales channel to remarket your products to customers across the Shop app. Customize how your store looks and which products you want to feature.
Tool
Burst
Get your store ready for selling season with free BFCM stock photos from Burst. Take your pick of images themed around online sales, local pickup, and distanced shopping.
Products
Power up your products
Online shopping will be more popular than ever this year. Support your shoppers evolving needs with new ways of selling and enticing offers.
Product
Gift cards
Gain a new source of revenue and new customers with gift cards. Perfect for the holiday season, gift cards can convert shoppers who can't decide which of your products will make the best gift.
Product
Discounts
Boost your sales with automatic discounts, promo codes, sales prices for certain products, or free shipping. Set up, schedule, and track everything from Shopify.
Blog
BFCM tips from Shopify Experts
Three seasoned Shopify Experts share their best advice on delighting your customers, ensuring your store is fast, and increasing your product discoverability.
Planning
Set up your BFCM strategy
Shipping carriers are adding seasonal surcharges and predicting longer delivery times. Start your planning now to deliver on customers expectations.
Blog
The BFCM 2020 Checklist
There are always new goals to reach regardless of where you are in your entrepreneurial journey. To help you achieve yours, we’ve built a checklist filled with tips, tools, and resources to help make this selling season your best yet.
Product
Shopify Shipping
Use Shopify Shipping to get some of the best shipping rates available. Print labels, add insurance, create return labels, and more. Be sure to check with your shipping providers about their timelines and any additional surcharges.
Product
Local pickup
Help your customers skip shipping costs and wait times by picking up online orders in-store or curbside.
Be ready for anything
Turn your ambition into action with 27 tasks that will help set your business up for selling season sucess.
BFCM-ready resources
BFCM apps
Browse the Shopify App StoreBFCM tutorials
Visit Shopify CompassBFCM experts
Hire a Shopify ExpertVirtual events
Explore upcoming eventsBFCM Community
Visit Shopify forums24/7 support
Contact Shopify Support