Black Friday Cyber Monday 2020

This year is different

So we’re approaching BFCM differently. Each week we’ll be adding timely tips, powerful product recommendations, and reliable resources—so you can have a successful selling season regardless of what this year brings.

Customers

Connect with your customers

63% of consumers want to hear about discounts or sales in marketing messages from retailers. Leverage their loyalty and delight them with discounts.

Product

Shopify Email

Communicate confidently using Shopify Email’s ready-made designs. Your choice of marketing email designs will automatically include your logo, products, and store colors.

Install Shopify Email app

Play Shopify Email tutorial

Tool

BFCM campaign templates

Promote your products to new and existing customers across multiple marketing channels with prefilled BFCM content—and schedule it all in advance.

Set up campaign templates

Product

Shopify Ping

Shoppers who chat with a brand are 3x more likely to convert. With Shopify Ping, you can chat with shoppers and your team in real time to drive sales.

Install Shopify Ping

Marketing

Get your products the attention they deserve

It takes an average of 7 interactions with your brand before shoppers make a purchase. Start getting shoppers closer to conversion with your choice of marketing tools ideal for your business.

Product

Shopify Marketing

Increase discovery of your products with Shopify Marketing, a single spot to create and manage marketing campaigns on Google, Facebook, Instagram, and more.

Set up Shopify Marketing

Play marketing tools tutorial

Product

Shop app

Add the new Shop sales channel to remarket your products to customers across the Shop app. Customize how your store looks and which products you want to feature.

Set up Shop sales channel

Tool

Burst

Get your store ready for selling season with free BFCM stock photos from Burst. Take your pick of images themed around online sales, local pickup, and distanced shopping.

Browse free BFCM images

Products

Power up your products

Online shopping will be more popular than ever this year. Support your shoppers evolving needs with new ways of selling and enticing offers.

Product

Gift cards

Gain a new source of revenue and new customers with gift cards. Perfect for the holiday season, gift cards can convert shoppers who can't decide which of your products will make the best gift.

Set up gift cards

Play gift cards tutorial

Product

Discounts

Boost your sales with automatic discounts, promo codes, sales prices for certain products, or free shipping. Set up, schedule, and track everything from Shopify.

Create a discount

Blog

BFCM tips from Shopify Experts

Three seasoned Shopify Experts share their best advice on delighting your customers, ensuring your store is fast, and increasing your product discoverability.

Read expert advice on the blog

Planning

Set up your BFCM strategy

Shipping carriers are adding seasonal surcharges and predicting longer delivery times. Start your planning now to deliver on customers expectations.

Blog

The BFCM 2020 Checklist

There are always new goals to reach regardless of where you are in your entrepreneurial journey. To help you achieve yours, we’ve built a checklist filled with tips, tools, and resources to help make this selling season your best yet.

Read the Checklist on the blog

Product

Shopify Shipping

Use Shopify Shipping to get some of the best shipping rates available. Print labels, add insurance, create return labels, and more. Be sure to check with your shipping providers about their timelines and any additional surcharges.

Set up Shopify Shipping